Monday, September 17, 2012

Buying Cloud Services vs. Buying Dinner - What's the difference?


Today, a couple walked into a restaurant (SERVICE PROVIDER) for dinner, the door greeter (BUSINESS DEVELOPER) was kind and polite as he walked them to their table (FACILITY).  The waiter then presented the couple with menus (SERVICE CATALOG) so they can buy what they want (CONSUMER).  Each member of the party ordered from the menus with an expectation that the food (PRODUCT/SERVICE) will be on-time and delicious (SERVICE LEVEL AGREEMENTS) and because of the restaurants (BROKER) reputation – the food must be great (PAST PERFORMANCE).  The Agency Director ordered chicken and the CIO said “I’ll have chicken also” to the waiter (BROKER’S REPRESENTATIVE).  They both engaged in a conversation about cloud computing and supply chain logistics.  Ten minutes later, the waiter brought out chicken for the CIO and the Director.  As they began to eat (CONSUME THE PRODUCT/SERVICE), the CIO said “my chicken is outstanding” and the Agency Director replied, “My chicken taste different from what I was expecting (REQUIREMENTS) and I’m starting to feel sick.”  The waiter commented that “he did not know why there was an issue with the way the meat tasted” because you got exactly what you ordered (STATEMENT OF OBJECTIVE).  I can deduct the price of the meal (SERVICE MANAGEMENT) or I can call the poison control (INDEPENDENT AUDITOR) if you believe you have food poising.  While they were waiting, the waiter asks if they were paying by cash or check (CONTRACT VEHICLE) and for them to ensure payment is made to the restaurant via the cashier (CONTRACTING OFFICER) for the service provided. 

The fact is that the chicken came from farms, both were cooked in the same kitchen, and both served by the same waiter.  So, how could there be such a drastic difference in taste?
Some Possible answers:
- A problem with the ingredients (CARRIER, FACILITY, INFRASTRUCTURE, PLATFORM, OR SOFTWARE)
- The chickens came from different farms (PROVIDERS) - one inspected recently by the FDA and the other was not (STANDARDS)
- One was fed hormones - the other was not (SERVICE INTERMEDIATION)
- One had freezer burn - the other was fresh (AUDITS)
- One was cooked by the chef (PRIME CONTRACTOR) and the other by the apprentice (SUB-CONTRACTOR) but who cooked what!

Comment: For any number of reasons, buying products or services without an Enterprise Architecture and some level of understanding of the supply chain logistics can be risky